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Ⅰ. 시장 평가 및 주요 이슈 ·································································································3
1. 개요 ··································································································································3
가. 시장 전망 ···················································································································3
나. 주요 경제지표 ············································································································3
2. 2021년 주요 이슈 및 전망 ······························································································4
가. 폴란드 소비자의 전자상거래 등 비대면 거래 확대 ····················································4
나. 유라시아 대륙 물류 중심지로 역할 확대 ···································································5
다. 유럽의 전기차 배터리 산업 허브로 부상 ···································································5
라. 에너지･교통 인프라 프로젝트 발주 확대 ···································································6
Ⅱ. 비즈니스 환경 분석 ·········································································································7
1. 정치/경제/산업/정책 환경 ································································································7
2. 시장 분석 ·······················································································································14
가. 시장 특성 및 전략적 가치 ·······················································································14
나. 수출입 ······················································································································14
다. 투자 진출 ·················································································································17
라. 프로젝트･공공조달 ···································································································18
3. 한국과의 경제교류 및 주요 경제협력 의제 ····································································21
가. 교역 ·························································································································21
나. 투자 진출 ·················································································································22
다. 주요 경제협력 의제 ··································································································24
Ⅲ. 진출전략 ··························································································································25
1. SWOT 분석 및 전략 도출 ····························································································25
2. 주요 이슈･산업별 진출전략 ····························································································26
3. 한-폴란드 경협을 통한 진출전략 ···················································································29
첨 부
1. 수출유망품목(상품) ··········································································································32
2. 수출유망품목(서비스) ······································································································33
3. 2021년도 KOTRA 주요 사업(잠정) ···············································································34
4. 2021년도 주요 정치･경제 일정 및 유망 전시회 캘린더 ···············································35
부 록
대(對) 폴란드 K패키지 ········································································································36