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Ⅰ. 시장 평가 및 주요 이슈 ·································································································3
1. 개요 ··································································································································3
가. 시장 전망 ···················································································································3
나. 주요 경제지표 ············································································································4
2. 2021년 주요 이슈 및 전망 ······························································································5
가. 코로나19 극복을 위한 경기부양책과 예산안 구성 ···················································5
나. 경제개발 핵심사업 BIG4는 공공민간합작으로 추진 ···················································6
다. 비전2030의 3차 사업(Medium Term Plan 3) 성공 여부 불투명 ························11
Ⅱ. 비즈니스 환경 분석 ·······································································································13
1. 정치/경제/산업/정책 환경 ······························································································13
2. 시장 분석 ·······················································································································22
가. 시장 특성 및 전략적 가치 ·······················································································22
나. 수출입 ······················································································································24
다. 투자 진출 ·················································································································26
라. 우리 기업의 프로젝트 진출 동향 ·············································································29
3. 한국과의 경제교류 및 주요 경협의제 ·············································································30
가. 교역 ·························································································································30
나. 투자 ·························································································································31
다. 주요 경제협력 의제 ··································································································32
Ⅲ. 진출전략 ··························································································································34
1. SWOT 분석 및 전략 도출 ····························································································34
2. 주요 이슈･산업별 진출전략 ····························································································35
3. 한-케냐 경제협력을 통한 진출전략 ················································································39
첨 부
1. 수출유망품목(상품) ··········································································································42
2. 수출유망품목(서비스) ······································································································45
3. 2021년도 KOTRA 주요 사업(잠정) ···············································································47
4. 2021년도 주요 정치･경제 일정 및 유망 전시회 캘린더 ···············································48
부 록
대(對) 케냐 K패키지 ············································································································49