작성일자: 2013.9.27

작성자: 산티아고 무역관 Emilio Oses(Emilio.kotrachile@gmail.com)

1. Market trends

□ Market characteristics

 ○ Each municipality in the country is responsible for providing the service of public lighting for streets and public areas.

 ○ The evolution of LED lighting in Chilean market has been faster than in other Latin American countries.

 ○ Government plan to promote energy efficiency that includes application for public lighting, establishing regulatory guidelines, criteria for development and assessment of public lighting projects for municipalities (Districts government).

2. Importation trends

□ Imports by country

 ○ Imports by countries

   Source: Check point

□ Competition and price

 ○ Importing companies 2012

  ○ Prices and products

 ○ Chinese products are the most imported by chilean general distributors, those that aren’t branch offices of multinational lighting brands like Phillips or Schreder.

 ○ Acording to the certification process of the Superintendency of Electricity and Fuels, street lighning and LED controllers and lamps are subject to control of their safety and energy efficiency.

3. Distribution Channels

□ Distribution channels

 ○ Iternational brand is in charge of manufacturing its own product and to enter a specific market it has a branch office or exclusive distributors to sell to final consumers. (Schreder Chile and Phillips)

 ○ Companies that import the product to develop projects that involves the use of street or external lighting.(Elec Chile and Emelta)

 ○ General distributors of lighting solutions or electric products in general that supply the final consumers (DNA, BYP or Downlight).